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If you've got a new facebook page, it can help to have some social credibility on there. While 'page likes' don't always translate to customers, they can provide social proof that you are active and you're a credible user. Once you have a baseline, this can encourage other, organic viewers to 'like' your page. 

A new start-up wanted to get some social proof for his facebook page. We always advise not to get too many likes too fast - being credible is essential. We got this client around 900 likes in 7 days. Realistic and credible, and organic viewers continued to add to the tally.

Page 'Likes'

Facebook, along with the majority of social media platforms, are pay to play.  As much as you might be secretly pleased to have 1000, 5000 or 10000 followers on your page, you need to know Facebook 'chokes' the views of anything you post to around 1%. 

Let's let that sink in for a moment...1%. 

So if you're a business, paid ads MUST be part of your strategy if you want to reach a wider audience.

We ran a 1-week campaign for a client who had a limited budget and a niche service.

Paid Ads

Impressions and Reach mean little in terms of useful metrics on views, but Thruplays show how many have watched the video for at least 25% of the content. 

Here, we had 2992 thruplays and over 900 retargets in just 7 days.

We set up campaigns to capture those views and 'retarget' to them, meaning if you were interested enough to watch 25% of the video, you're going to see it again several times. For this client, this would have been more customers than he could handle!

Remember the old marketing maxim of '7 touches to make a sale'? This retargeting method pops your advert back into the viewers' feed and keeps you front of mind when it comes to purchasing decisions. 

There's an old saying - 'Don't put all your eggs in one basket'. 

When it comes to your business, this is especially true! 

If you rely soley on Facebook (or any other platform) you risk loosing all your viewers/clients should Facebook decide you've breached their ever-changing T&Cs with a comment, image or ad they don't approve of with the FB slap. If you want to check out their conditions of use, book some time to do so, it's pretty big. 

We would highly recommend building up your Google Business Profile (formerly Google My Business). This is a great tool for those looking for your service and checking out the big G. Why is this important? 

Buyers intent.

People rarely go onto FB to purchase something. Thy're going to see Aunty Sue's puppy video or some exotic food pic. No one goes on to look for obscure client services. But Google is different. People go on there to look for services they need, and we want them to find you. 

Google Business Profile

Once you register, you add your business service, opening hours and contact details. Then set your area of engagement - a distance from your registered address, so your Google profile will been found within that search area.

The aim is to get into the map pack. The top 3 businesses in your area. These are the most reviewed and relevent services in response to your search - usually something like 'Restaurants near me'. 

Of course, if you click 'View all', you'll see other similar businesses in the area. But who looks there?

So you need to move out of the back end, and into the map pack, be seen, be discovered, be the first call customers make.

Anyone can create and update their GBP, but if you want to really optimise it, give us a call and we'll work with you to get you in the top 3 and in the map pack. 

Let's get you found!